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 (Reriani Communications)--- Rosemont Media® can be described as "a modern ad agency.” Based in sunny Pacific Beach, a suburb of San Diego, California, this internet consulting and medical website design firm capitalizes on the benefits of what a relatively small team of graphic designers, consultants, and writers can give clients ranging from cosmetic dentists in Kalamazoo, Michigan to America’s largest plastic surgery practice in Long Island, New York. And CEO Keith Humes says… that’s exactly how he likes it. “We really didn’t set out to be the biggest in the business. That was never the goal. The goal is to be the best in the business.”
That philosophy extends to a new campaign the company is launching that puts a twist on an old axiom: 'Bigger is not better. Better is better.' Humes says Rosemont Media® is a boutique firm, and therefore positioned to provide customized Internet marketing solutions and consulting for clients on an exclusive basis.
The idea is to help practices stand out from the others in an increasingly virtual community, and harness the new trends of the internet to build websites that are futuristic, user-friendly, and easily picked up by leading search engines. “We basically have the expertise within our company to advise clients on what can work for them, design what they need, and position them in a way that they can be easily found by people who are looking for a range of services in their own communities – even those in big cities. We offer market exclusivity to help with that, and that goes a very long way in results for clients – not to mention to their reassurance that we are working for them… not their competitor.” In fact, Senior Consultant Courtney Smith says the company has even had to turn away some practices because of market exclusivity agreements already reached with clients in their area. “Again, it’s about working for our clients and not those with whom they are competing. One practice per market. It’s just an extra layer of benefits offered by our team.”
Rosemont Media’s® new campaign touts the company’s most prized assets they offer to clients: website design; internet video; search engine optimization; social media optimization (SMO); media buying consulting and adwords; and market exclusivity. The market exclusivity component provides clients with an optimized website for a specific geographic area – with the guarantee that Rosemont Media® will not optimize another website for search engines that will compete with it in a specific mile-radius within that same region. This is enticing for clients who are aiming for the height of search results when people search the internet for services in their area. Social media optimization works to integrate clients’ websites into the relatively new, and rapidly growing, worlds of social networks such as FaceBook, YouTube, and Twitter. This makes it possible to keep an ongoing conversation with present patients via the web, and gives clients tools to reach a broader audience of prospective patients by way of social media platforms. Internet video tools are ways for clients to post video documentaries describing the practice, and often feature interviews with doctors, staff, and patients. These videos, frequently shot and edited by Rosemont Media’s® own in-house video team, are some of the latest examples of the worldwide web’s new transition into video-based content – a fad that looks to be here to stay.
CEO Humes says the new ad campaign should provide prospective clients with a thorough snapshot of what Rosemont Media® is capable of. As the company is about to head off to the American Academy of Cosmetic Dentistry (AACD) regional meeting in Huntington Beach, California, Humes says Rosemont Media® wants to establish its presence and demonstrate that extraordinary things can come in small packages. “We focus on the individual. We keep it friendly, ethical, and innovative. We’re a small firm that employs only the best in their fields, and that’s why we end up with such great results and such a wonderful track record. Collaboration and team ethics still go a long way in our world.”
Rosemont Media® will be at Booth Number 4 at the AACD Fall 2009 Regional Meeting. This event is being held at the Hyatt Regency in Huntington Beach, California, and is scheduled for Friday, November 6th and Saturday, November 7th, 2009.
For more information, Rosemont Media® can be reached at 1010 Turquoise Street, Suite 201, San Diego, CA 92109 – (800) 491-8623, or via website at www.rosemontmedia.com.
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